REACH
Paid reach and organic reach are metrics used to measure the reach of a post, story, or advertisement on social media platforms like Facebook and Instagram.
Paid reach refers to the number of people who have seen a paid advertisement. This metric is a way to measure how many people have been exposed to an advertisement, regardless of whether they engaged with it or not. It can help businesses and advertisers understand the reach of their paid campaigns, and whether they are reaching their target audience.
Organic reach refers to the number of people who have seen a post or story without any paid promotion. Organic reach is a way to measure the reach of a post or story that is not promoted through paid advertising. It can help businesses and advertisers understand the reach of their organic content and how it performs without any paid promotion.
It is important to note that paid reach and organic reach are different metrics, paid reach tells you about the reach of the paid promotion campaign, while organic reach tells you about the reach of the content without any paid promotion.
Both metrics can be useful for businesses and advertisers to understand the reach and visibility of their content, and to make decisions about their advertising and content strategy.
IMPRESSIONS
Impressions are a way to measure the reach and visibility of a post or advertisement. They can help businesses and advertisers understand how many people have had the opportunity to see their content, regardless of whether they engaged with it or not.
There are two types of impressions on Instagram and Facebook:
Organic Impressions: These are the impressions that a post or story receives organically, meaning without any paid promotion. Organic impressions are a metric of the reach of the content.
Paid Impressions: These are the impressions that a post or story receives as a result of paid promotion. Paid impressions are a metric to measure the effectiveness of the paid promotion campaign.
It is important to note that a user may not necessarily view the post or advertisement, but just scroll past it, this will still be counted as an impression.
Overall, Impressions are a way to measure the visibility and reach of content on Instagram and Facebook, it gives an idea of how many people had the opportunity to view a post or advertisement.
PROFILE VISITS
On Instagram and Facebook, "profile visits" refers to the number of times a user's profile has been viewed by other users. This metric is usually available in the insights section of the account, it is a way to track how many people viewed your profile, and how they found it. It can help you understand how people are discovering your profile, whether it's through your own promotions, through hashtags, or through the suggestions of the platform. It is important to know that on Instagram, profile visits are recorded when a user clicks on your profile picture or username, not just when they scroll through your profile. For businesses, influencers, and creators, profile visits can be a way to measure their visibility, audience engagement, and growth on the platform.